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Industry trends, products advancements, consumer experience
STUDY: Using Mobile Data to Decode the Hispanic Millennial
June 6, 2017
Millennials come with a lot of baggage. Older generations such as Baby Boomers often unfairly lump this generation together, using phrases l...
STUDY: Understanding the Evolving Behavior of the Traveler Through Mobile
May 9, 2017
The mobile device is the most important item of the travel experience. Not only is it in the pocket, at the ready of every traveler, but con...
Fueling On-Device Success: How Insights-Driven Decisioning Maximizes Revenue for Carriers
April 11, 2017
Mobile users are hit with a barrage of content every time they unlock their device. Across mobile web, apps, and messaging, there is an abun...
STUDY: Inaccurate Gender Data Limits Scale
March 6, 2017
Download the full report Global marketers have relied on key demographics to develop, create and execute media campaigns. While the accurac...
There’s an App for That: But What Does It Say about My Consumer?
March 3, 2017
Mobile data sourced straight from the network gives a behind-the-screen look into consumers’ brand affinities and behaviors, showing app ins...
NEWS RELEASE: iMOBMEDIA TEAMS UP WITH PINSIGHT MEDIA TO PROVIDE DATA-DRIVEN ADVERTISING SOLUTIONS FOR GLOBAL MOBILE OPERATORS
February 24, 2017
iMOBMEDIA announced today it has teamed up with Pinsight Media to advance data monetization and insights-driven advertising for global mobil...
Study: New report reveals dramatic gap in demographic data across mobile ad exchange
January 11, 2017
“Guess My Age: Age Discrepancies Across Ad Exchanges” Nearly every media campaign starts with a basic foundation of demographic data, whic...
NEWS RELEASE: Pinsight Media and Digital Sandbox KC Join Forces to Expand Offerings for Early-Stage Entrepreneurs
November 7, 2016
KANSAS CITY, Mo. – Pinsight Media, a mobile data company and Sprint’s innovation venture, announced a new collaboration today with Digital S...
Access Pinsight Personas on The Trade Desk
November 2, 2016
We’re proud to announce that our predefined audiences, Pinsight Personas, are now available on The Trade Desk. How We're Different: Our da...
Walking in the Footsteps of Giants: Learning From Mobile Ad Behemoths
September 30, 2016
By the end of 2015, Facebook and Google represented more than half of the $100 billion worldwide mobile advertising market. Their overwhelmi...
Don’t Call It a Comeback: How Monetizing Mobile Carrier Data May Be the Industry’s Salvation
September 16, 2016
I’m a big fan of comeback stories. One of my personal favorites is America’s childhood star turned bald maniac, Britney Spears. As soon as s...
NEWS RELEASE: Karmies Disrupts the Mobile Messaging Market
September 9, 2016
Industry's First Interactive and Custom Emoji Platform Unveiled at CTIA LAS VEGAS - Sept. 9, 2016 Today, Karmies, in partnership with Pin...
Make Money with Emojis
August 23, 2016
We all love emojis and brands are taking notice. From Twitter’s recent announcement that ads can be targeted by emoji to Corona’s new emoji ...
Move Over Taco Emoji: Clickable Ad Units are Coming
May 24, 2016
Since the dawn of man, artists from around the world have dedicated their lives to creating works of art and pieces of literature that inspi...
Pinsight on Tap: A Celebration!
April 20, 2016
You're invited! And you don't want to miss this one. This isn’t your typical party. There won’t be a sales pitch or awkward silences. You w...
ASO & Beyond: Increasing Discoverability in the App Store
April 18, 2016
So you developed an app. You started with a kernel of an idea and developed, tested, refined, and tested again to get to this point: a livin...
Who Really Swipes Right: The Truth About Dating App Users
April 7, 2016
I recently clicked on this article from NPR in my Twitter feed. The basic premise is that college students, who used to be the least likely ...
The Road to the Fightin' Four
March 28, 2016
Getting the Most Out of KCSourceLink’s Battle of the Brands We’re all used to obsessing over brackets in March, but this year we at Pinsi...
2001 Called: They Want Their Media Plan Back
January 7, 2016
Modern Media Planning for Modern Advertisers Media planning is something of an art. Though the practice has evolved along with the multitud...
Mobile Ad Targeting’s Secret Weapon: App Addiction
September 13, 2015
We’ve all seen the stats about mobile utilization growing at an astronomical pace. And while lagging, mobile advertising is rapidly catching...
Can Direct Carrier Billing Enhance Conversion Rates?
August 27, 2015
I just returned from the Prepaid Press and Financial Mobility Summit in Las Vegas and I was excited to see the increased awareness, curiosit...
Advertising, Mobile and Kansas City - Why it Matters
August 21, 2015
Last night I attended the AAF-KC event, KC Ad Men: Kansas City's Rich History in the Advertising Business. It was exactly the opposite of wh...
The Fine Print of 100 Percent Viewability
August 12, 2015
There’s no arguing that viewability is one of the hottest topics in the media industry right now. But is the industry really ready for the 1...
Gut Check: Are You Thinking Like a Mobile Advertiser?
December 3, 2014
In our increasingly mobile world your global ad dollars are rapidly shifting to reach viewers on their mobile devices. eMarketer projects an...
Facebook Auto-Play Video Ads vs. Twitter Promoted Video: Which Is Better for Advertisers?
September 10, 2014
Mobile device usage is ubiquitous. It is arguably the best way for brands to reach their target audience, whether it is considered the first...
Top Automotive Interest Trends Among Mobile Users
March 25, 2014
It’s finally Spring and this means the 2014 car buying season is shifting into gear (hopefully with some warmer temperatures for many of us)...
App Monetization Is Hard, But Smart Developers Can Capitalize On A Shifting Landscape
March 7, 2014
74% of app developers make less than $1,000 a month. With one million apps in the App store (1) and over 1 million apps in the Play store (2...
You’re Wasting Mobile Impressions If You’re Not Using Interest Graph Targeting
February 17, 2014
I am addicted to a game on my phone – it is not Flappy Birds so no need to email me a cash offer. I am unashamed to admit that I play solita...
5 Questions To Ask Yourself About Your App Customer Care Plan
April 24, 2013
Congratulations. You’ve created what is possibly the greatest mobile application known to humankind. It’s attractive, it’s useful, it’s st...