It’s finally Spring and this means the 2014 car buying season is shifting into gear (hopefully with some warmer temperatures for many of us). New models are gaining attention and will soon begin rolling onto the lots over the next few months.

Whether it’s researching new cars or sourcing parts and accessories, mobile continues to play an increasing role across the Automotive industry. As a mobile advertising and analytics company with access to a large audience of mobile user data, we were interested to dig in and see what some of those key trends trends are.

Today, we’re excited to share some of our findings to give a snapshot into what mobile users are most interested in as it relates to Automotive brands and information.

Download a copy of the full report.