The Confidence of Always On. Welcome to Carrier-Based Personas.
24/7 first party mobile data
the pinsight dmp
behavioral attributes
web usage
app behavior
custom personas

Don’t settle for basic audience segments. Pinsight is the leading source of audiences built upon carrier-level first party mobile data. What’s that mean? We’re always on. A 24/7 in-depth view of your target audience that’s as fresh and fluid as their minute-by-minute behavior. From verified demographics to custom audiences, be confident you’re reaching your best customers.

Peak Audiences Start with Premium Inputs

If you want to target based on real people, you start with mobile data at the carrier-level. While others infer behavior and location based on thousands, we analyze the app usage, mobile web behavior, and persistent location of tens of millions of users every day to reveal the authentic mindsets of consumers.

Insights-Driven Development

Pinsight's industry-leading data science team utilizes machine learning and predictive models to develop audiences that accurately reflect the genuine behaviors of consumers. Audience algorithms are continually optimized to match real-time trends, resulting in peak performance and maximum ROI.

what we offer

Account-level verified demographic data ensures you’re reaching your intended audience. Target by gender, age, income and ethnic affiliation.

pinsight personas

Our intent, interest and lifestage-based personas are curated and continually updated to reflect the genuine behavior and location of mobile consumers.

custom personas

Looking for something more? Go beyond audience segments. Combine demographic, behavioral and third-party sources to create custom personas tailored to your campaign.

where to buy

Activating couldn’t be easier. Our carrier-based Personas are available on 180+ leading programmatic platforms, including:

Looking to activate? Have Questions? 
Give us a shout.