Through the evolution of the smartphone, consumers have come to depend on mobile as the most essential tool for everyday life. Because of its omnipresence, the smartphone has become a communication hub, and moreover a rich mine of unaided consumer behavior. The always-on persistency of mobile captures the searches, interests, behaviors and mindsets of users all day, every day, providing unique insight into the cultural trends and behavioral shifts of modern society.

Through the Mobile Lens offers unique insight into the progression of consumer behavior, mobile technology and sociological trends - all through the perspective of how consumers interact with and depend on their mobile device.

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