We create target audiences that are as unique as the individuals who compose them. Our verified first-party data exposes consumers with the highest propensity to engage with your campaign. As a client, you have access to our predefined Pinsight Personas or we can build custom audiences to meet your objectives.
The Pinsight Data Management Platform (DMP) ingests data from over 30 unique sources. Audiences are then built based upon habitual usage, including installs and uninstalls. Persistent data feeds provide hundreds of location events per user per day, significantly higher than others which use application location data only in order to calculate location.
Because of the rapidly evolving nature of personalization in today's mobile world, your campaign needs to be "fluid". That's why we call them fluid audiences. Through ongoing analytics and optimization, we allow you to move in and out of different targeting components. This builds your very best audience while achieving optimum efficiency.