Jim Porterfield is a creative leader with a passion for data-driven marketing. With more than 25 years experience in the advertising industry, Jim has worked with some of the world’s largest brands. As the acting Chief Marketing Officer for Pinsight, Jim directs the company’s product and brand market strategy as a leading mobile data and insights provider.

Prior to joining Pinsight, Porterfield served as the vice president and general manager of Bernstein-Rein Advertising. He worked together with Walmart as they grew from a regional Arkansas retailer to one of the largest retailers in the world and he directed the relaunch of the iconic snack brand, Hostess. Jim was also a Blockbuster franchise owner for more than 15 years prior to joining Bernstein Rein.

Jim has a bachelor’s degree in Business Administration from the University of Kansas.