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Culture. It's kind of a big deal.
// kathleen sylvestri - August 8, 2017

When I started at Pinsight last August, I had never worked in the tech space. I vividly remember my first day. I was wearing a pair of army green joggers, a denim top and sandals (yes, this is relevant to the story, I promise). I sat in my first meeting (SCaL – Stop, Collaborate and Listen) and understood not a word that was uttered. I was beyond nervous, but more than anything I was determined to learn. It was inspiring to be on the cusp of an entirely new world.

What I quickly discovered is that the people I work with are absolutely brilliant.

Fast forward a year and you will understand the excitement I feel for our reimagined mantra: data fueled, insights driven. It’s a profound statement. And as Pinsight has started to embrace this motto, you can feel the energy inside and out. We are laser-focused on what’s ahead of us – in every aspect.

We are fueled by data, driven by insights. I think back to my first days at Pinsight and realize that it was this honest passion for living and breathing the data that was coming to life; that’s what I was experiencing in those meetings. We combine data science and art to enable meaningful conversations and better consumer experiences.

So why am I telling you this? I’m sure you have been asked, “What motivates you to get out of bed in the morning?” I can answer without a shadow of a doubt that I am motivated by the career I am growing at this kickass place in downtown Kansas City. From the daily grind to the strategic decisions I help inform, it is our culture – what I believe is the most important aspect of a company – that invigorates me every single day. I am honored to work with a group of incredibly talented, driven individuals who consistently push me and the business forward.

Oh, and I may have been stretching the truth about the relevance of my outfit on that first day. It’s just kind of a big deal.

Watch the video.